Are you in the process of designing your website? If you are doing so on behalf of a new business, you need to consider every element of SEO.
One of the most crucial features of your exposure strategy will be creating viable backlinks. In this article, we’ll go over what they are and why you need them for your site.
What Are Backlinks?
The simplest definition of backlinks is links that are directed back toward your site. They are also commonly known by the name of inbound links. The total number of backlinks featured on your site will be a reliable indicator of just how popular your site is. The more backlinks you have, the more often it will be visited.
Backlinks are all the more crucial for exposure because many search engines, Google chief among them, will give you more credit for featuring more of them. The higher the quality of your backlinks, the more relevant your site will be considered. This gives you higher priority when it comes time to index your content on search results.
Ahrefs has a great video on backlinks:
High Quality Backlinks Are a Priority
The main thing to keep in mind is the quality of the backlinks that you use on your site. It isn’t enough just to set up a dozen of them and call it a day. You need to make sure that the backlinks you are using offer high value for the person who may decide to click on them. This will keep you in the good graces of Google.
If your site focuses on such matters as how to rescue endangered animals, it makes sense to accept and feature backlinks from other sites on related matters. The more related the subject matter, the more relevant your backlinks will be. You will need to keep an eye on the backlinks you accept so that this will always be the case.
Take the Time to Increase Your Backlink Quality
Now that you know how crucial backlinks are to your site, you should be focusing on improving their quality. This is an aspect of your site SEO that will take some time to develop. However, the tighter you keep your focus in this area, the better the results will be when the payoff comes due.
Stay away from other webmasters that offer you a ton of junk links for a low price or trade. These are “black hat SEO” practitioners who are using illegitimate methods to get their sites ranked higher in the search rankings. Making use of junk links will backfire on you when Google evaluates your site and penalizes you for using them.
Your best bet is to build high quality backlinks with reputable webmasters over a period of time. These can include guest posts, PR links, editorial links or citations.
This will keep you on the right side of Google, especially when it comes to surviving their all too frequent algorithm changes. The more you do to give your visitors high quality content, the more the major search engines will reward you.